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celebrating all body shapes as they are!
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22nd-Aug-2007 07:09 pm - Dove wants your opinions! [belenen, dove ads]
I know many of us have mixed feelings about the Dove ads -- the girls are great but the text of the ads are not. And right now Dove has a survey going on where you can tell them what you think! There are some boring questions about their products but also places to tell what you think of the 'real beauty' campaign.

click to take the survey!

Here's what I wrote (feel free to copy and paste if you agree and don't feel like writing your own):

Is there anything you think Dove® needs to improve upon?
Yes. Dove has made a great move in recognizing natural beauty, and now they need to eliminate the hypocrisy. It is hypocritical to say that all women are beautiful while selling a product that is designed to change/hide a NATURAL, normal body quality like cellulite. Cellulite is a quality that occurs in every body, regardless of how thick/thin, fit/unfit they are, and is one of the body qualities that women need to accept about themselves, not attempt to change. 'Beauty' products should be used to highlight beauty that is already there -- not hide anything that is incorrectly perceived as a 'flaw.' There is no such thing as a body 'flaw' -- there are only differences.

What would you like to see Dove® do next?
Include women of more shapes -- you tend toward pear shapes and flat-bellied women. I want to see more variety! Include more women who have less pronounced hips and more pronounced bellies. And I'd LOVE to see a belly-love campaign with REAL bellies, where the women are not sucking in! Most women don't have toned or flat bellies, and I'd like to see this reflected in your ads.
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