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celebrating all body shapes as they are!
Dove wants your opinions! 
22nd-Aug-2007 07:09 pm [belenen, dove ads]
I know many of us have mixed feelings about the Dove ads -- the girls are great but the text of the ads are not. And right now Dove has a survey going on where you can tell them what you think! There are some boring questions about their products but also places to tell what you think of the 'real beauty' campaign.

click to take the survey!

Here's what I wrote (feel free to copy and paste if you agree and don't feel like writing your own):

Is there anything you think Dove® needs to improve upon?
Yes. Dove has made a great move in recognizing natural beauty, and now they need to eliminate the hypocrisy. It is hypocritical to say that all women are beautiful while selling a product that is designed to change/hide a NATURAL, normal body quality like cellulite. Cellulite is a quality that occurs in every body, regardless of how thick/thin, fit/unfit they are, and is one of the body qualities that women need to accept about themselves, not attempt to change. 'Beauty' products should be used to highlight beauty that is already there -- not hide anything that is incorrectly perceived as a 'flaw.' There is no such thing as a body 'flaw' -- there are only differences.

What would you like to see Dove® do next?
Include women of more shapes -- you tend toward pear shapes and flat-bellied women. I want to see more variety! Include more women who have less pronounced hips and more pronounced bellies. And I'd LOVE to see a belly-love campaign with REAL bellies, where the women are not sucking in! Most women don't have toned or flat bellies, and I'd like to see this reflected in your ads.
22nd-Aug-2007 11:39 pm (UTC)
Thanks for posting this! I shared similar sentiments about showing us apple girls in addition to pears!
I also said they should feature some Asian and Middle-Eastern girls. Their models are all black, white, and Hispanic.
22nd-Aug-2007 11:40 pm (UTC)
very good point!
23rd-Aug-2007 12:15 am (UTC)
Great letter. However, I see no problem with a cellulite product. If there was one that actually works, I'd even use it (though I never even noticed there were those products lol). That doesn't mean I don't like my body or don't accept it. I wear short shorts now, and don't worry about it.
23rd-Aug-2007 01:51 am (UTC)
Oh, I did like your mention about bellies. I have a very soft, not-so-flat belly that I'd like to see more of in the campaigns. I'm glad they have a survey. Maybe they'll listen to us. Granted, not all of us agree on everything, but we do agree that women should love their bodies :) I haven't seen any dove ads in awhile, though, so I'm not sure what they show.
(Deleted comment)
23rd-Aug-2007 03:47 am (UTC)
Sadly, Dove ads will always be hypocritical because if they suddenly decided to tell women that they didn't need to hide or "Fix" their cellulite, nobody would buy their product and they wouldn't make any money. The beauty industry thrives by telling women that they aren't good enough, but X product will "fix" their "imperfections" or whatever bullshit. Read The Beauty Myth, it really opened my eyes and I try to stay away from beauty companies that tend to be blatantly hypocritical in order to fool us into thinking they are "Better" than the other companies, as well as campaigns that are totally negative and use all those words like "imperfection," "flaw" "impurities," bla bla bla. I'm totally anti-anti-aging. One brand I really like is Philosophy, because on all of their bottles they have a neat little saying, and even on the cleanser I use it says "wouldn't it be nice to have perfect skin? well, no, because then you wouldn't be you, and that's probably impossible anyway and imperfections are unique" or something amazing like that and I love it. Screw dove!
23rd-Aug-2007 01:21 pm (UTC)

You know, I never thought of Dove's campaign like that, but now that you mention it, you're completely right.
At least they're better than the rest of the beauty product ads/commercials out there, though... Dove commercials are the only ones I can stand, haha.
23rd-Aug-2007 06:29 pm (UTC)
I saw the survey posted on another community and filled it in with similar sentiments about model body shapes. The ones they use are pretty much all the same, save for skin colour... I don't remember what I said exactly, but it was something to do with including a wider variety of sizes/shapes, including some plus sized models (but specifying the curvygirls theory of not advertising the morbidly obese because that's as unhealthy as being emaciated). I think that Dove has taken a step in the right direction, but I'd like to see them take that next step.

As far as saying that women need their product in order to be better off, it doesn't bother me because every company does that. It's proven to be one of the most effective marketing tools. If companies advertised that you were truly perfect the way you were, and your life was perfect the way it is, nobody would buy anything other than generic no-name brands, and all other companies would go out of business. Every way of making money is based on a product/employee making the consumer's/employer's life better. Fact of life.
27th-Aug-2007 05:00 am (UTC) - we wouldn't even buy generic brands if we ....
liked everything about ourselves at all times...

and i must be the only one who thinks cellulite is ugly... but anyways, the dove ads aren't perfect but much better than seeing a 6'0" size 4 person in everything... i'm not the curviest person but i'm also not twig thin... and we all do things to ourselves to enhance what we want to enhance and downplay what we don't want others to focus on...
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